Variety: Activists Blair Imani and Akeem Ali on Why Brands Need to Embrace Inclusivity

Blair Imani, the ambassador for Muslims for Progressive Values and activist Akeem Ali spoke toVariety‘s Ramin Setoodeh about why it’s essential for modern-day brands to embrace inclusion. During the Variety Studio at Cannes presented by Inscape & iSpot.tv, Imani said brands need to prioritize diversity because “they get dollars.”

“The honest truth is that when a company embraces the communities that already purchase their items, that community is going to feel even more inspired and even more loyal and dedicated to the brand,” the activist continued.